IWOOT / Firebox


(The Hut Group)


United Kingdom (HQ)
Product distribution across Europe

Europe-wide and international distribution of online lifestyle and homeware products from Great Britain

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IWOOT and Firebox, UK’s best-known online retailer of lifestyle accessories, alternative household goods and the latest tech gadgets, have established themselves as Europe’s leading online suppliers in this consumer segment since they were founded in 2000 and 1998 respectively.


As part of the product expansion, Uptico successfully supported both companies for several years with the development and distribution of innovative online products and their Europe-wide and international marketing. Several times awarded as “Lifestyle”, the products were mainly developed in the “Lifestyle” sector and honoured in the international press, such as The Guardian/Observer, The Independent or Time Out.


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